3 Reasons to Consider Paid Advertising

January 31, 2020
Cindy Ngo

Over two billion people use social media every day. The average person spends about 135 minutes per day on social media networks. The number of small businesses advertising on Facebook has doubled to 50 million in recent months. We want to help you take advantage of these statistics and grow your reach on social media.

You probably scrolled through your social media platforms and come across “sponsored” posts that are targeted to your interests? Have you wondered how they seem to know exactly what you’re looking for? Well, the answer to this question, is through paid advertising! 

So what exactly is paid advertising? Paid advertising is a method most companies use to boost content to a larger reach of their target audience. This marketing technique can be tailored to companies of all scales, by providing a budget to fit everyone’s needs. Here are our top 3 ways to use paid advertisements to your advantage! 

1. Amplify Your Reach

Advertising on social media gives you instant brand visibility.

Yes, you may have heard that posts from friends and family now receive priority, so organic reach for brands on social media is becoming more difficult. It’s true. However, paid ads are guaranteed a place in the user’s feed which gives you a direct window to drive leads, website traffic, and sales. To maximize reach to you targeted audience, make sure you know where your audience spends most of their time. For example, Gen X and Baby Boomers spend most of their time on Facebook while Millennials use Instagram and Snapchat on top of Facebook.

2. Fit Your Budget

Paid social media advertising is a cost-effective way to promote your business. Each platform uses the pay-per-click payment model. This means that you only pay if the user clicks on the ad. Compared to conventional advertising, this lets you engage with specific audiences. You can refine your targeting after a few trials to get greater results and  increase ROI. When creating your social media marketing budget, start small and invest where you see results. We can help you with this!

3. Increase Brand Awareness

Social media advertising is one of the most cost-effective ways to generate great exposure for your brand. If your business appears on your audience’s news feed regularly, it is likely that they will start to take notice of your brand. Recognition will enhance your credibility and increase engagement, which will then increase purchasing behaviour from your audience. Fun fact: 80% of users on Instagram follow at least one brand. From this group of users, at least 30% of users have purchased a product or service that they have discovered on Instagram. 

Why not try out paid social media marketing today so you can increase your reach, gather information about your audience, and overall allow your business to be better?

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